Escalate Media

Escalate Media Acquires LumberJocks, HomeRefurbers, and GardenTenders

2011 is off to a great start with LumberJocks, HomeRefurbers, and GardenTenders becoming part of the Escalate Media network of sites. The acquisition maintains the original team behind these websites but incorporates Escalate Media’s resources for the best approach towards future growth and development. Staying true to the original vision while meeting the needs of these ever-growing communities led to this win-win decision.

Expanding our Home & Garden Vertical is an exciting development that increases opportunities for both advertisers and community members. We are looking forward to working with the team behind these websites to further the presence and outreach among home and garden audiences on the web. We also look forward to being an integral part of these communities, in addition to already being longtime fans of these websites.

Welcome LumberJocks, HomeRefurbers, and GardenTenders to the Escalate Media family!

Escalate Media Launches New Women’s Web Destination: TotallyHer

There is a group of people that have been steadily taking on new roles in business, technology, politics, commerce, and every other aspect of life: Women. Unfortunately, many of the resources targeted at women focus on topics that are becoming increasingly irrelevant to their everyday lives, including supermodel physiques and celebrity gossip. These resources also fail at providing women with the resources to communicate with one another and relate their own personal stories.

Escalate Media has launched TotallyHer.com in response to the need for a women’s destination without the irrelevant fluff. This site is designed to provide real information, stories, resources, and tools to intelligent, savvy women who have risen above gossip and unrealistic stereotypes. We’re true to our tagline, “No Celebrities, Just Reality”. Covering topics from Pregnancy to Travel, Cooking to Career, Fitness to Environmental Conservation, and more, TotallyHer.com is a place where women can learn, grow, and share with each other. On top of original content written by a team of experienced, dedicated writers, TotallyHer.com features a forum (registration is free), polls, news, and contests.

We think TotallyHer rocks. But here’s why it might be killer:

Featuring a fresh design, professional and original content, free forums, contests, and more, TotallyHer.com is poised to become the biggest resource on the web for women. With the scope of topics covered by the site, women from every walk of life, every background, and every circumstance will find information relevant to them, as well as the opportunity to communicate with other women from around the world. Never before has a website been so intuitively organized with women in mind.