Comments on: Mom Bloggers May Get the Brunt of the Slumping Online Ad Market http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/ Connecting Today's Women Through Online Communities Wed, 09 Sep 2009 19:39:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Zooxphith http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/comment-page-1/#comment-118 Zooxphith Sun, 15 Feb 2009 21:49:36 +0000 http://www.escalatemedia.com/blog/?p=59#comment-118 Your web page does not correctly work in safari browser Your web page does not correctly work in safari browser

]]> By: Bob Firestone http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/comment-page-1/#comment-103 Bob Firestone Thu, 29 Jan 2009 23:29:34 +0000 http://www.escalatemedia.com/blog/?p=59#comment-103 It looks like 2009 is going to be a rough year for small publishers. It will be a scramble to find new ways to monetize. Nothing like a crisis to force change. It looks like 2009 is going to be a rough year for small publishers. It will be a scramble to find new ways to monetize. Nothing like a crisis to force change.

]]> By: Wendy Piersall http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/comment-page-1/#comment-102 Wendy Piersall Thu, 29 Jan 2009 23:19:29 +0000 http://www.escalatemedia.com/blog/?p=59#comment-102 Ah - Hi Sharon! I know you and MomGenerations! You bring up a really important point that I didn't make clear in my post. I've seen and even created some extremely successful campaigns connecting moms with brands. I fully believe that the value the mom blogging community can deliver to companies cannot be underestimated. Some companies really 'get it'. But the very large advertisers who fuel large ad networks are more interested in impressions, clicks and conversions. When a brand takes the time to do something customized and really engage in social media conversations, that's where the real value and ROI become very apparent. Thanks for your comment! :) Ah – Hi Sharon! I know you and MomGenerations!

You bring up a really important point that I didn’t make clear in my post. I’ve seen and even created some extremely successful campaigns connecting moms with brands. I fully believe that the value the mom blogging community can deliver to companies cannot be underestimated.

Some companies really ‘get it’. But the very large advertisers who fuel large ad networks are more interested in impressions, clicks and conversions. When a brand takes the time to do something customized and really engage in social media conversations, that’s where the real value and ROI become very apparent.

Thanks for your comment! :)

]]> By: Sharon - Mom Generations http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/comment-page-1/#comment-101 Sharon - Mom Generations Thu, 29 Jan 2009 23:00:24 +0000 http://www.escalatemedia.com/blog/?p=59#comment-101 This is very interesting. My perspective as a person in the mom-blog world (I am the grandmother voice on a blog that I own with my 2 daughters) is that many companies and "brands" have not begun to understand or comprehend the reach, significance, influence and quiet power of the mom-blog world. Just this afternoon, my daughter had a conference call with a representative from a rather large corporation, and "mom-blog" was not even on the radar. I know this sounds almost impossible to believe, but I think that online advertising budgets have not truly begun to tap into the greatest voice - moms! Excellent post! Very thought-provoking! This is very interesting. My perspective as a person in the mom-blog world (I am the grandmother voice on a blog that I own with my 2 daughters) is that many companies and “brands” have not begun to understand or comprehend the reach, significance, influence and quiet power of the mom-blog world. Just this afternoon, my daughter had a conference call with a representative from a rather large corporation, and “mom-blog” was not even on the radar. I know this sounds almost impossible to believe, but I think that online advertising budgets have not truly begun to tap into the greatest voice – moms!

Excellent post! Very thought-provoking!

]]> By: Lee Dodd http://www.escalatemedia.com/blog/mom-bloggers-may-get-the-brunt-of-the-slumping-online-ad-market/comment-page-1/#comment-100 Lee Dodd Thu, 29 Jan 2009 22:39:18 +0000 http://www.escalatemedia.com/blog/?p=59#comment-100 Very interesting read Wendy...thanks for sharing! Very interesting read Wendy…thanks for sharing!

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