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Popular Parenting Forum, DiaperSwappers.com, Wins Glam Media Award for Best in Lifestyle Website

Posted April 30th, 2008 | Posted in Press Releases

Dayton, TX – DiaperSwappers.com is a thriving community of moms with parenting advice, child rearing discussions, with a very active online flea market and shopping area. The community website has been in existence since 2005 and receives nearly 9.6 million page views monthly. The popular website has won the Glam Media Publisher Network Awards for “Best in Lifestyle” website. The annual award, is voted for by both Glam.com editors and readers recognizing the best-of-the-best from among the network of more than 500 premium lifestyle blogs and websites.

“Glam Media is thrilled to celebrate the achievements of our publishers,” said Scott Swanson, Vice President and General Manager of the Glam Media Publisher Network. “These annual awards are a great way for both Glam’s readers and editors to recognize the amazing talent and premium content showcased by our bloggers and publishers on a daily basis.”

“We’re always delighted to receive recognition for our publications. It’s gratifying when readers acknowledge the work we put into making the community the best it can be. This award is particularly important, as the competition is stiff in this marketplace. There are so many great Lifestyle publications online,” commented Lee Dodd, Chief Operating Officer for Escalate Media LP.

DiaperSwappers.com is one of twenty wholly-owned online publications in Escalate Media LP’s network of Family and Technology publications online. DiaperSwappers.com is the flagship website in the company’s Family Channel and it is among the most mature sites in the network with nearly 9,600,000 monthly page views. The community is comprised of an audience of which 51% of viewers have household incomes between $30,000 and $60,000, and another 24% bring in $60,000 to $100,000 annually. 59% have college educations and 21% have some graduate school as well. 67% of the audience is between the ages of 25 and 34, with another 19% between 35 and 44.

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Escalte Media

Escalate Media, LLC Founding Partner, Lee Dodd, Interviewed By Entrepreneur’s Web Publication, Retireat21.com

Posted March 21st, 2008 | Posted in Press Releases

Dayton, TX – This month’s issue of Retireat21.com, the well-respected online publication for entrepreneurs, contains an extensive interview with Escalate Media founding partner Lee Dodd. The interview, conducted by Retireat21.com’s founder Michael Dunlop, focuses on the structure of the Escalate Media website network and how the organization is monetized.

Dodd answers questions about the various websites in the network, their audiences, monetizing web-based communities and shares some of what he has learned as an Internet entrepreneur.

Lee Dodd comments about their online magazines, “Escalate Media has been in business since 2006. My business partner is David Adams. We currently own and maintain 17 forum-based websites all of which are monetized by selling advertising and products. We plan on adding more.” Escalate Media’s website holdings fall into two channels: Family and Technology. The Family Channel’s largest sites include DiapperSwappers.com and BabyUniverisy.com for parents, and Menewsha.com for young women and teens. The Technology Channel has SprintUsers.com catering to cell-phone users and WebMaster-Talk.com provides resources and blogs for website owners and operators.

Dunlop asked a number of questions related to what Dodd has learned from his years as an Internet entrepreneur. Dodd mused, “…I have to love what I do in order to be successful at it. So make sure to pick a subject that inspires you and that makes you jump out of bed in the morning and head for work. It’s unpleasant and unmotivating to spend your time each day facing a subject you don’t care about.” Furthermore he commented that you must, “Believe in yourself and your ideas, but don’t be blind to reality… Never fear asking questions… Pray. Inspiration often comes in the quiet moments. And if you don’t pray, meditate.”

Lee also offers this advice about building an advertising network, “Brand. If you plan to sell advertising know that the agencies and the companies they work with expect and need the sites that they purchase ads on to be brands in their own rights.”

The full interview appears at www.retireat21.com. For more information about Escalate Media, LLC, visit www.EscalateMedia.com.

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