A Full Cup Wins the

Congratulations to us! A Full Cup, Escalate Media’s grocery coupon and deal forums, was announced as the winner today in Mashable’s 2008 Open Web Awards!

We had some stiff competition in the “How To” category. College Cram and Howcast were worthy opponents and deserve praise themselves. This category was one in the “People’s Choice” group, so we’re especially pleased to know that we won this award through our peers and the ‘A Full Cup’ community coming together and voting for us!

This year, the Open Web Awards received 50,000 total nominations, 80,000 total votes in the first round, and 90,000 votes in the final round.

A Full Cup has over 80,000 registered users and has over 5 million monthly page views. A big congratulations to Lee and David for all their hard work and making this coupon community such a success!

“Glam Media is thrilled to celebrate the achievements of our publishers,” said Scott Swanson, Vice President and General Manager of the Glam Media Publisher Network. “These annual awards are a great way for both Glam’s readers and editors to recognize the amazing talent and premium content showcased by our bloggers and publishers on a daily basis.”

“We’re always delighted to receive recognition for our publications. It’s gratifying when readers acknowledge the work we put into making the community the best it can be. This award is particularly important, as the competition is stiff in this marketplace. There are so many great Lifestyle publications online,” commented Lee Dodd, Chief Operating Officer for Escalate Media LP.

DiaperSwappers.com is one of twenty wholly-owned online publications in Escalate Media LP’s network of Family and Technology publications online. DiaperSwappers.com is the flagship website in the company’s Family Channel and it is among the most mature sites in the network with nearly 9,600,000 monthly page views. The community is comprised of an audience of which 51% of viewers have household incomes between $30,000 and $60,000, and another 24% bring in $60,000 to $100,000 annually. 59% have college educations and 21% have some graduate school as well. 67% of the audience is between the ages of 25 and 34, with another 19% between 35 and 44.