Cloth-diapering site Diaper Swappers now has more than 67,000 members, and it is adding new ones at a rate twice as fast as before the recession, now around 100 per day.
To the uninitiated, the cloth-diapering world may seem oddly fanatical. For years, parents had a hard time finding cloth diapers that work well, and the Internet provided support and consumer advice to parents who sometimes felt under siege from Pampers commercials. Sites like Diaper Swappers evolved their own slang, and users zealously evangelize for brands with names like Fuzzibuns, Swaddlebees, and Urban Fluff. Cloth-diapering parents sometimes sound like junkies obsessively trolling the Internet for a hit. “I couldn’t stop researching CDs [cloth diapers],” wrote one Diaper Swapper mother. “I am addicted to them.”

Go green…go Diaper Swappers!

“Glam Media is thrilled to celebrate the achievements of our publishers,” said Scott Swanson, Vice President and General Manager of the Glam Media Publisher Network. “These annual awards are a great way for both Glam’s readers and editors to recognize the amazing talent and premium content showcased by our bloggers and publishers on a daily basis.”

“We’re always delighted to receive recognition for our publications. It’s gratifying when readers acknowledge the work we put into making the community the best it can be. This award is particularly important, as the competition is stiff in this marketplace. There are so many great Lifestyle publications online,” commented Lee Dodd, Chief Operating Officer for Escalate Media LP.

DiaperSwappers.com is one of twenty wholly-owned online publications in Escalate Media LP’s network of Family and Technology publications online. DiaperSwappers.com is the flagship website in the company’s Family Channel and it is among the most mature sites in the network with nearly 9,600,000 monthly page views. The community is comprised of an audience of which 51% of viewers have household incomes between $30,000 and $60,000, and another 24% bring in $60,000 to $100,000 annually. 59% have college educations and 21% have some graduate school as well. 67% of the audience is between the ages of 25 and 34, with another 19% between 35 and 44.