Women & Shopping Overview
This is one of EM’s longest standing verticals giving you access to more than 3 million women monthly. The majority of these women are mothers, between the ages of 25-35, and more than 91% of the vertical’s traffic is from the US. We have found that the visitors to the sites within this vertical are highly educated and smart shoppers,very much interested the opinions and insights of other women. This has proven to be a very effective audience to advertisers trying to reach a group heavily involved in the household’s decision making and buying decisions.
Properties
"Mothers control an estimated 80% of all household spending, and they are increasingly exercising their spending power online. Motherhood changes a woman’s shopping behavior, product needs and purchase criteria. New and experienced moms alike rely heavily on the Internet to learn about the products they need, save on purchases and connect with other moms to exchange opinions about retailers and products."
Women & Shopping's Network Statistics 
- Members1,339,983
- Total Posts18,286,021
- Monthly Visitors2,740,773
- Monthly Pageviews15,751,062
