BabyUniversity.com is a parenting community for people who are expecting, or whom already have babies. The website has been in existence since 1998. The community is comprised of an audience of which 20% of viewers have household incomes under $30,000, 35% are between $30,000 and $60,000, and another 31% bring in $60,000 to $100,000 annually. 41% are male and 59% are female. 39% have never attended college, while 46% have, and 14% have attended graduate school. 41% are between the ages of 25 and 34, 28% are between 35 and 44, and 15% are between 45 ad 54 years old. 82% of the audience is Caucasian, 6% are African American, 5% are Hispanic, and 2% are Asian. 96% have children under the age of 6.
Google Analytics Data (As of 03/21/08)
Monthly User Sessions/Visits: 21,323 Monthly Unique Visitors: 17,296 Page Views: 55,291 Average Page Views/Visit: 2.59 Time on Site: 1 minute 46 seconds New Visits: 80.68% Registered Users: 3,500 (grows by 100 monthly) Quantcast Demographic Data (As of 03/21/08) 
 Domestic Reach: 54%
Rank: 160,207 Gender: *Male: 41% *Female: 59% Household Income: * $0 - $30k: 20% * $30 - $60k:35% * $60 - $100k: 31% * $100+: 14% Head of Household Education:
*No College: 39% *College: 46% *Grad School: 14% Age: * 18-24: 4% * 25-34: 41% * 35-44: 28% * 45-54: 15% * 55-64: 9% * 65+: 3% Children Ages 6-17 in Household:
*None: 72% *Some: 28% Ethnicity: *Caucasian: 82% *African American: 6% *Asian: 2% *Hispanic: 5% *Other: 2% Children Under 6:96% |
