DiaperSwappers.com is the Family Channel’s flagship website and it is among the most mature sites in the network.
DiaperSwappers.com is a parenting advice, shopping and diapering community website that has been in existence since 2005.
The community is comprised of an audience of which 51% of viewers have household incomes between $30,000 and $60,000,
and another 24% bring in $60,000 to $100,000 annually. 56% are male and 44% are female. 59% have college educations
and 21% have some graduate school as well. 67% of the audience is between the ages of 25 and 34, with another 19% between
35 and 44. 85% of the audience is Caucasian, and 13% is Hispanic. 97% have children under the age of 6.
Google Analytics Data (As of 05/14/09)
Monthly User Sessions/Visits: 613,107 Monthly Unique Visitors: 122,571 Page Views: 8,643,837 Average Page Views/Visit: 14.05 Time on Site: 18 minutes 8 seconds Bounce Rate: 22.47% are new visitors Registered Users: 70,000 (grows by 3,000 monthly) Quantcast Demographic Data (As of 05/14/09) 
 Domestic Reach: 86%
Rank: 29,015 Gender: *Male: 54% *Female: 46% Household Income: * $0 - $30k: 22% * $30 - $60k: 40% * $60 - $100k: 34% * $100+: 4% Head of Household Education:
*No College: 19% *College: 59% *Grad School: 21% Age: * 18-24: 6% * 25-34: 67% * 35-44: 19% * 45-54: 5% * 55-64: 2% Children Ages 6-17 in Household:
*None: 33% *Some: 67% Ethnicity: *Caucasian: 96% *African American: < 1% *Asian: < 1% *Hispanic: 1% *Other: 1% Children Under 6: 97% |
